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Thursday, June 30, 2005

How To Create Websites that actually make money!


How To Create Websites that actually make money!

- by Jim Edwards

(c) Jim Edwards - All Rights reserved


Not a week goes by that half a dozen people don't ask me
what separates a great, money-making website from a bad one.

In response, I surveyed of a number of different websites,
large and small, to find what they share in common to make
them so successful.

With few exceptions, every extraordinarily great website
contained the following elements.

~ Testimonials

Every great website has testimonials from satisfied
customers. These testimonials help set the potential
customer's mind at ease that the products or services sold
online will perform as promised.

Truly great testimonials not only endorse the product, but
clearly state how the product increased sales, saved money,
or benefited previous buyers in very specific and tangible

Testimonials should present real benefits others can readily
identify with, understand and, more importantly, want those
same results for themselves!

~ Headlines

Headlines capture visitors' attention and get them involved
in the website.

How do you read the newspaper?

If you read like most people the headlines first catch your
attention and determine whether you'll actually read a

Similarly headlines on a website determine whether visitors
get involved in the information or surf away never to

My own experience has shown that the proper headlines can
easily and quickly double, triple, or even quadruple a
website's sales almost overnight.

~ Bullets

Bullets communicate various and subtle bits of information
about a product or service without making readers plow
through paragraphs of information to get to the meat of a
website's offering.

Bullets arouse interest, build excitement and convey a lot
of information very quickly to time-starved web surfers.

~ Bonuses

Every great website offers bonuses to people who buy, apply
or fill out a form.

Nothing induces someone to do business with you online like
offering them something extra for taking the action you

Offering a bonus report, tape, extended membership, extra
quantities of product at a deep discount, coupons, or just
about anything makes people more willing to go ahead with
the purchase decision.

~ Guarantees

Everyone takes a risk whenever they buy anything from

The risk centers on whether or not the product or service
will perform as promised. In a retail store most people feel
pretty confident the store will still exist if they need to
make a return or exchange in a few days.

On the web, however, that risk in making a purchase seems
much higher than in the 'offline' world.

Every great website makes a point of specifically telling
customers about their return policy and truly exceptional
sites offer 100%, no-questions-asked, money-back guarantees.

People rarely take advantage of such guarantees and I have
personally seen a website's sales increase by 45% just by
extending the guarantee period an additional 30 days.

~ Phone numbers

Every great website has a phone number with a real live
human being on the other end who can answer questions and
provide product support.

So there you have it!

With few exceptions this represents the formula for creating
or identifying a truly great website.


Jim Edwards, author of numerous best-selling ebooks, earns
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